I’m so excited to debut the Working Girl series on the blog today! Since I began blogging, I’ve been so inspired and literally in awe of all of the amazingly talented and creative women there are out there in the blogoshpere. I’m even more amazed by the fact that so many of them are entrepreneurs and business women in addition to being fabulous bloggers – plus they manage to accomplish all of the above and make it look so effortless!
Out of this inspiration came the idea for a new series showcasing these amazing women and tapping into their business and entrepreneurial ventures so we can all see how they manage to do it all, and hopefully be inspired to chase after our own dreams as well! The first lady up to bat today is none other than the stylish Merritt Beck of The Style Scribe and I couldn’t be happier that she agreed to be featured! So without further adieu, let’s get started with our interview with Merritt shall we?
A few fun facts!
My favorite thing to do in my downtime is catch up on my favorite TV shows right now: Homeland and Revenge!
I wish I could raid Olivia Palermo’s closet!
I’m currently obsessed with these Oscar de la Renta earrings.
I would positively faint if I ever met Mary Kate & Ashley Olsen.
Quote I live by: Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind – Dr. Seuss
What made you decide to start your blog The Style Scribe?
In college I had two internships that related to the fashion industry and loved them, but by the time I graduated there were so few jobs out there that I just took the first marketing job I got offered instead of pursuing a particular field. After being out of college for a couple of years, I realized it was probably too late for me to move to NYC and work at a big fashion house, but I also thought what’s the harm in at least writing about it? I started the blog as a place to put my fashion inspiration, favorite trends from the runways recommendations on what to buy each season. I never imagined it would turn into my career!
Tell us how you managed to use your blog as a springboard for a career in the blogging and fashion industry?
It really was accidental – I started my blog as a means for sharing my fashion inspiration and my work with social media complemented it nicely. My current job definitely started due to my background in social media and experience as a blogger, but working in the fashion blogging industry was not the original end goal! Once I realized the potential for growth, I started working harder on the blog and turned it into a pretty profitable business.
What factors do you think helped grow your personal brand and blog so quickly?
My professional background is in marketing and social media, so I had that on my side! Before I even started the blog, I had over 1,500 followers on Twitter so it wasn’t too difficult to get the word out once the site launched. I also have an amazing family and group of friends who helped me in promoting it to other people via email, Facebook, word of mouth, etc. It definitely wasn’t a quick process!
Walk us through a typical day in the life of Merritt Beck.
I am so very lucky to have a day job that I LOVE and that keeps me inspired. I usually wake up at about 6 and go for a run – it always gets me ready for the day and makes me feel like I’ve accomplished something. I get to the rewardStyle office at 8 and spend the day planning events, on calls with retailers, etc. Every day is very different at the office! I’m usually home by 6 where I’ll sit back with dinner and a glass of wine as I watch TV and work on blog posts. Now that I think about it, my life revolves around work!
What advice do you have for bloggers and fashionistas looking to turn their passion into a career?
Educate yourself – whether that means taking a Photoshop or photography class or getting someone to teach you how to put together a business plan, it’s critical that you treat your blog like a business that needs to be invested in. The more you know the more you grow.
Tell us about the biggest moment in your career so far, or the moment you’ve been the most proud of.
While getting to work with big brands like Shopbop and Barney’s is really exciting, I think the most proud I’ve been has been due to my success on rewardStyle. I’m consistently in the top 20 due to my performance on the platform which shows my true influence, regardless of how many site hits I may get. I may never be as big as Atlantic-Pacific or Man Repeller on a PR level, but I can certainly hold my weight when it comes to converting traffic into sales for retailers.
Any exciting future plans for The Style Scribe or for yourself that you’d like to share?
I’m just taking one day at a time, so nothing too crazy on the horizon just yet.
Anything you would do differently or change if time travel truly did exist? They always say hindsight is 20/20.
I believe everything happens for a reason, so I try not to have regrets although sometimes it is unavoidable. Bloggers are actually very competitive (strange, don’t you think?) so I wish had a bit of a tougher skin when dealing with some of the more aggressive bloggers. I’m a bit of a people pleaser.
I hope you all enjoyed Merritt’s answers just as much as I did! Are you a working girl, know someone who would be a great fit for the series, or would like to see someone in particular featured? Send me an email, tweet, or leave me a comment with your ideas! Have a great week everyone and thanks for reading!